E-Learning - Push or Pull
Are Your E-Learning Courses Pushed or Pulled?
Here’s the challenge
for many of us. We want to make our courses engaging and interactive, yet
sometime the content or the time pressures of work don’t make that easy.
The default
position is to merely push the information out to the learners. The end result –
courses heavy on information and light on interaction. By changing the way you
structure the information you can quickly build the framework for more engaging
and interactive courses.
Let’s assume –
you have clear learning objectives and all of the information you need to meet
those objectives.
Typical
Course structure
This approach is kind of like ho you build a product in a
factory
Assuming a good content design and a product is visually
engaging, it works fine. (Especially if
there are no performance objectives)
The downside to pushing your content to the learners is that
it assumes that all of the information is equally relevant to the learners and
meets their learning needs.
The Pull Approach
What you want to do is to get the learner to pull the
content they need.
This allows each learner to have access to the same
information, yet the learning experience might be unique to the learner. So
instead of focusing on creating a universal design that pushes the content,
focus on crafting the right types of reasons a person needs to pull the
content.
Information only becomes relevant when you need an pull the
content that fits your need.
How do you get learners to pull information?
When you push information out, you spend your time trying to
figure out the best way to get it to the learners and make it stick. When you
design the course for the learners to pull the information, you spend your time
figuring out how they would use it and then set it up for them to pull the
content.
Well-designed case studies or scenarios can create a need
for the learner to pull the information.
You don’t even need to have big case studies. You can
present some simple questions or problem-solving activities that require a
solution. Essentially, you want to create a need for the information. Once the
learner has a need, then they’re motivated to fulfill it.
By changing your focus from push to pull, you can share the
same information and at the same time create a learning experience that is
somewhat unique to the learner.
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